Luxury & Lifestyle

American heritage brands attempt to reclaim their cool at New York Fashion Week

New York Fashion Week is betting that Ralph Lauren, Coach and other established American names can reconnect with younger shoppers despite a challenging luxury market.

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American heritage brands attempt to reclaim their cool at New York Fashion Week

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New York Fashion Week launches next week with a lineup of American heritage brands that have managed to lure in younger Gen Z shoppers, despite broader struggles in the global luxury sector. The closely watched event will kick off on Wednesday (Sept ... [1808 chars]

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Reporting and source material from Source material. This article provides The Universal Outlook's independent editorial analysis.

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