From fighter jets to sweet-shop clocks: The rise of India’s watch microbrands
Young Indian watch brands are drawing on art, history, home and memory to create distinctive, collectable watches — giving buyers a more personal alternative to conventional luxury, often at more accessible prices
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In November 2025, Vikram Narula, founder of Ajwain Watches, received a call from the Indian Air Force about developing a watch. The Air Force had already prepared a preliminary design and approached other Indian watch companies, but were not impresse... [13220 chars]
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Reporting and source material from Source material. This article provides The Universal Outlook's independent editorial analysis.
