Indian luxury’s new flex: A retail store worth remembering
A clutch of designer brands are turning their retail stores into well-curated, immersive spectacles, selling an experience alongside their products
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For the shopper, the difference is subtle. A visit that might once have lasted long enough to try something on and swipe a card can now involve looking at archival clothes, asking how a colour was made, sitting down for a glass of wine or walking a r... [1441 chars]
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Reporting and source material from Source material. This article provides The Universal Outlook's independent editorial analysis.
